Choosing the right email marketing software is crucial for the success of your business. In this comprehensive comparison of MailerLite Vs ActiveCampaign, we will explore their features, pros and cons, pricing and plans, user interface, integrations, email deliverability, customer support, scalability, reporting and analytics, GDPR compliance, and customer reviews. By examining these key aspects, you’ll gain insights into which platform aligns best with your needs and helps you achieve your email marketing goals. Join us as we dive into the world of MailerLite vs ActiveCampaign and discover the ideal solution for your business.

Pricing and Plans: Comparing costs of MailerLite Vs ActiveCampaign

Pricing and plans are crucial considerations when comparing email marketing platforms like MailerLite and ActiveCampaign. In this section, we will provide a detailed comparison of the costs associated with these platforms, helping you make an informed decision based on your budget and requirements.

Pricing Tiers and Features:

Both MailerLite and ActiveCampaign offer a range of pricing tiers to accommodate businesses of different sizes and needs. MailerLite provides a free plan, MailerLite free with limited features, allowing you to get started without any upfront costs. As your subscriber base grows, they offer various paid plans starting at just $9 per month. These plans come with additional features such as advanced automation and custom branding options.

ActiveCampaign, on the other hand, starts with paid plans that begin at $49 per month. These plans offer more comprehensive features right from the start.

MailerLite Pricing

ActiveCampaign Pricing

Price Comparison:

When comparing the pricing of MailerLite and ActiveCampaign, it is important to consider your specific requirements and budget. MailerLite generally offers more affordable options, making it a suitable choice for small businesses or those with limited subscriber lists. Their paid plans range from $9 to $20 per month, providing excellent value for money.

ActiveCampaign’s pricing reflects its robust feature set and advanced marketing automation capabilities. While it may be slightly more expensive, starting at $49 per month and going up to $149 per month, it offers a comprehensive suite of tools that cater to larger businesses requiring complex automation workflows and in-depth customer insights.

Flexibility and Scalability:

Both MailerLite and ActiveCampaign offer flexibility in terms of subscription upgrades or downgrades as your business evolves. MailerLite allows you to easily switch between plans or adjust your subscriber limits, ensuring scalability as your email list grows.

ActiveCampaign also offers flexibility and scalability, allowing you to upgrade or downgrade plans based on your changing needs. Their advanced features and integrations accommodate larger businesses with more complex automation and customer management requirements.

Conclusion: When evaluating the pricing and plans of ActiveCampaign vs MailerLite, it is crucial to align them with your specific budget and requirements. Remember, the right pricing and plan choice directly impact your marketing budget and the capabilities you can leverage.

Features and Functionality

When choosing an email marketing platform, it’s essential to consider the features and functionality offered by each option. In this section, we will compare the features and capabilities of MailerLite and ActiveCampaign, helping you make an informed decision based on your specific needs and goals.

User-Friendly Interface:

Both MailerLite and ActiveCampaign provide user-friendly interfaces that make it easy to navigate and manage your email marketing campaigns. With intuitive dashboards and drag-and-drop editors, you can quickly create and customize emails without the need for technical expertise.

Automation and Workflow:

Automation is a crucial feature for streamlining your email marketing efforts. MailerLite offers automation workflows, allowing you to set up triggers and actions to send targeted emails based on subscriber behavior. While their automation features are robust, they may not be as extensive as those offered by ActiveCampaign.

ActiveCampaign excels in automation, providing advanced workflow capabilities. You can create complex automation sequences, use conditional logic, and perform in-depth segmentation to deliver highly personalized and targeted emails.

Integrations and Compatibility:

Integrations play a significant role in extending the functionality of your email marketing platform. Both MailerLite and ActiveCampaign offer integrations with popular third-party tools and services, such as CRM systems, e-commerce platforms, and lead generation tools..

Reporting and Analytics:

Understanding the performance of your email campaigns is crucial for making data-driven decisions. MailerLite provides basic reporting metrics, including open rates, click-through rates, and subscriber growth. While their reporting features are adequate for most businesses, ActiveCampaign offers more advanced analytics capabilities, including detailed campaign reports, lead scoring, and conversion tracking.

Conclusion: When comparing the features and functionality of ActiveCampaign vs MailerLite, consider your specific requirements and the complexity of your email marketing campaigns. MailerLite offers user-friendly interfaces, easy email campaign creation, and sufficient automation features. ActiveCampaign provides advanced automation capabilities, extensive reporting and analytics, and a comprehensive suite of tools for targeted marketing.

By carefully evaluating the features offered by both platforms, you can choose the one that best aligns with your business needs, allowing you to effectively engage with your audience and drive results.

User Interface and Ease of Use: A Comparison of MailerLite Vs ActiveCampaign

When evaluating email marketing platforms like MailerLite and ActiveCampaign, the user interface and ease of use are important factors to consider. In this section, we will compare the user interfaces and usability of both platforms, helping you make an informed decision based on your preferences and ease of navigation.

Intuitive Dashboard and Navigation:

MailerLite and ActiveCampaign strive to provide user-friendly interfaces that facilitate smooth navigation. Both platforms offer intuitive dashboards that allow you to access essential features and tools with ease. The navigation menus are well-organized, enabling quick access to different sections, such as campaigns, automation, contacts, and reporting.

Email Editor and Customization:

Creating visually appealing emails is a crucial aspect of any email marketing campaign. MailerLite offers a drag-and-drop email editor that allows you to customize email templates, add images, and personalize content effortlessly. The editor’s intuitive interface makes it easy for users of all skill levels to design eye-catching emails.

ActiveCampaign also offers a user-friendly email editor with a range of customization options. Their editor allows for more advanced design modifications, including dynamic content and personalized email elements. Users can leverage the intuitive editor to create engaging emails tailored to their audience.

Contact Management and Segmentation:

Efficient contact management and segmentation are vital for targeted email marketing campaigns. MailerLite provides a straightforward contact management interface, allowing you to import and organize your subscriber lists effectively. Their segmentation options enable you to create targeted email campaigns based on specific criteria.

ActiveCampaign offers robust contact management capabilities, including detailed customer profiles and advanced segmentation features. Their interface enables you to easily segment your contacts based on various parameters, such as demographics, behavior, or engagement levels.

Automation and Workflow Design:

Automation workflows streamline email marketing processes and save valuable time. MailerLite provides a user-friendly interface for creating automation workflows. While their automation features are comprehensive, they may not be as extensive as those offered by ActiveCampaign.

ActiveCampaign excels in automation, offering a visual workflow builder that allows you to create complex automation sequences. Their intuitive interface lets you design intricate workflows with ease, incorporating triggers, conditions, and actions to deliver personalized and targeted emails.

Conclusion: The user interface and ease of use are important considerations when choosing an email marketing platform. Both MailerLite and ActiveCampaign offer user-friendly interfaces, intuitive navigation, and customizable email editors. MailerLite provides a straightforward approach suitable for beginners and small businesses, while ActiveCampaign offers more advanced customization options and automation capabilities.

Consider your comfort level with the interface and the complexity of your email marketing needs when making your decision. By choosing a platform with an intuitive user interface, you can streamline your email marketing efforts and create engaging campaigns that resonate with your audience.

Integrations and Compatibility: MailerLite vs ActiveCampaign

When selecting an email marketing platform, it’s essential to consider the integrations and compatibility options available. In this section, we will compare the integration capabilities and compatibility of MailerLite and ActiveCampaign, helping you make an informed decision based on your specific integration needs.

Third-Party Integrations:

Both MailerLite and ActiveCampaign offer a wide range of integrations with popular third-party tools and services. MailerLite integrates seamlessly with various platforms such as CRM systems, e-commerce platforms, content management systems (CMS), and lead generation tools. Some notable integrations include WordPress, Shopify, WooCommerce, and Zapier, providing flexibility and expanding the functionality of your email marketing campaigns.

ActiveCampaign also offers extensive integrations with numerous third-party applications and services. Their integration library includes CRM systems like Salesforce and HubSpot, e-commerce platforms like Magento and BigCommerce, and popular CMS platforms. Additionally, ActiveCampaign provides direct API access, allowing for custom integrations to meet unique business requirements.

Compatibility with Other Tools:

In addition to third-party integrations, compatibility with other tools and software is crucial for seamless workflow management. MailerLite ensures compatibility by providing plugins and extensions for popular CMS platforms like WordPress. These plugins enable smooth synchronization of subscriber data and streamlined email campaign management directly from your CMS.

ActiveCampaign also offers plugins and extensions for various CMS platforms, allowing for easy integration and synchronization. Furthermore, their extensive API capabilities provide flexibility for integrating with custom or less common tools and software.

Conclusion: When evaluating the integration capabilities and compatibility of MailerLite and ActiveCampaign, consider your specific requirements and the tools you currently use or plan to incorporate into your marketing stack. Both platforms offer a wide range of third-party integrations, allowing you to connect with CRM systems, e-commerce platforms, and other essential tools.

Ensure that the platform you choose seamlessly integrates with the tools and software you rely on for efficient workflow management. By selecting a platform with robust integration and compatibility options, you can streamline your marketing efforts and enhance the effectiveness of your email campaigns.

Email Deliverability and Performance: A Comparison of MailerLite Vs ActiveCampaign

Introduction: Email deliverability and performance are crucial factors to consider when selecting an email marketing platform. In this section, we will compare the email deliverability rates and performance of MailerLite and ActiveCampaign, helping you make an informed decision based on the platforms’ track record and effectiveness.

Deliverability Rates:

Both MailerLite and ActiveCampaign prioritize high deliverability rates to ensure your emails reach the recipients’ inboxes. They employ various strategies, such as maintaining strong relationships with internet service providers (ISPs), implementing robust email authentication protocols (SPF, DKIM, and DMARC), and monitoring for spam traps and blacklisted domains.

While both platforms strive for excellent deliverability rates, ActiveCampaign has a reputation for particularly high deliverability due to its focus on email deliverability optimization and stringent compliance with industry standards.

Email Testing and Optimization:

MailerLite provides built-in email testing tools that allow you to preview how your emails will appear across different devices and email clients. You can ensure your emails look great and are optimized for various screen sizes and platforms. Additionally, MailerLite offers A/B testing capabilities, enabling you to experiment with different subject lines, content variations, and sending times to optimize your email performance.

ActiveCampaign also offers robust email testing and optimization features. Their platform allows you to preview your emails and test them across different devices and email clients. Furthermore, you can conduct A/B testing to refine your email content and optimize performance based on recipient engagement.

Spam Detection and Compliance:

Maintaining compliance with anti-spam regulations and avoiding spam filters is essential for successful email marketing. Both MailerLite and ActiveCampaign implement strict measures to minimize the chances of your emails being flagged as spam.

MailerLite employs advanced spam detection techniques and actively monitors its email infrastructure to ensure compliance with spam regulations. They provide guidance on best practices to avoid triggering spam filters and maintain a positive sender reputation.

ActiveCampaign also places a strong emphasis on compliance and preventing emails from being marked as spam. Their platform offers tools and resources to help you adhere to anti-spam regulations and maintain high deliverability rates.

Conclusion: When evaluating email marketing platforms, it’s essential to consider their deliverability rates, testing and optimization features, and compliance with anti-spam regulations. Both MailerLite and ActiveCampaign prioritize high deliverability, provide email testing tools, and emphasize compliance to maximize the effectiveness of your email campaigns.

Consider your specific email marketing needs and the importance of deliverability and compliance when choosing a platform. By selecting a platform with a strong focus on email deliverability and performance, you can ensure your messages reach the intended audience and achieve optimal engagement.

Customer Support and Resources: A Comparison of MailerLite Vs ActiveCampaign

When using an email marketing platform like MailerLite or ActiveCampaign, having reliable customer support and access to helpful resources is essential. In this section, we will compare the customer support options and available resources of both platforms, helping you make an informed decision based on the level of assistance and guidance you require.

Customer Support Channels:

MailerLite offers comprehensive customer support through various channels. They provide email support, and their support team aims to respond to inquiries promptly. Additionally, MailerLite offers a live chat feature during business hours, allowing you to get real-time assistance for any urgent issues or queries. They also provide a knowledge base and a library of video tutorials to help you navigate the platform and find solutions to common questions.

ActiveCampaign offers similar customer support options, including email and live chat support. Their support team is known for its responsiveness and helpfulness. They also provide extensive self-help resources, including a knowledge base, video tutorials, and a community forum where you can interact with other users and seek advice.

Documentation and Guides:

Both MailerLite and ActiveCampaign provide comprehensive documentation and guides to help you make the most of their platforms. MailerLite’s knowledge base offers step-by-step tutorials, articles, and FAQs covering various features and functionalities. They also provide case studies and success stories to inspire and guide your email marketing efforts.

ActiveCampaign offers a detailed knowledge base with articles and guides that cover a wide range of topics. Their documentation provides in-depth information about features, best practices, and integration instructions. Additionally, they offer webinars and online training resources to help you master the platform and leverage its capabilities effectively.

Conclusion: When evaluating email marketing platforms, consider the level of customer support and the availability of helpful resources. Both MailerLite and ActiveCampaign offer reliable customer support through various channels, including email and live chat. They also provide comprehensive documentation, guides, and self-help resources to assist you in using their platforms effectively.

Take into account your specific support needs and the importance of access to educational materials when making your decision. By selecting a platform with robust customer support and ample resources, you can ensure you receive timely assistance and access valuable guidance to optimize your email marketing campaigns.

Scalability and Growth Potential: A Comparison of MailerLite Vs ActiveCampaign

When choosing an email marketing platform, it’s essential to consider its scalability and growth potential. In this section, we will compare the scalability features and growth opportunities provided by MailerLite and ActiveCampaign, helping you make an informed decision based on your business’s future needs and aspirations.

Scalability Features:

MailerLite offers scalability features that cater to businesses of all sizes. They provide flexible pricing plans that allow you to upgrade or downgrade based on your subscriber count. Whether you’re a small business starting with a limited subscriber base or a large enterprise with a growing audience, MailerLite can accommodate your needs.

ActiveCampaign also offers scalability features designed to support businesses at different stages. They provide tiered pricing plans based on subscriber count, allowing you to easily scale up or down as your business expands or contracts. Moreover, ActiveCampaign offers advanced automation capabilities and segmentation tools, empowering you to personalize your campaigns and engage with a larger audience effectively.

Integration with Third-Party Tools:

Both MailerLite and ActiveCampaign offer integration capabilities that contribute to scalability. MailerLite integrates with various third-party tools, such as CRM systems, e-commerce platforms, and lead generation tools. These integrations enable you to streamline your marketing efforts and leverage existing systems to support your business’s growth.

ActiveCampaign also provides extensive integration options with popular third-party tools and services. Their integrations include CRM systems, CMS platforms, and e-commerce platforms, allowing you to create a connected marketing ecosystem and leverage the power of automation to scale your campaigns.

Growth Opportunities:

MailerLite offers resources and features that support your growth as an email marketer. They provide educational materials, webinars, and guides to help you enhance your skills and maximize your campaign performance. Additionally, MailerLite’s intuitive interface and user-friendly tools enable you to quickly adapt to new strategies and seize growth opportunities.

ActiveCampaign offers growth opportunities through advanced automation and personalization features. Their platform allows you to create sophisticated email workflows, segment your audience, and deliver highly targeted campaigns. With the ability to track customer behavior and engagement, you can nurture leads and drive conversions, contributing to your business’s growth.

Conclusion: Consider the scalability features and growth potential when choosing an email marketing platform. Both MailerLite and ActiveCampaign offer scalability options through flexible pricing plans and integrations with third-party tools. They also provide resources and features to support your growth as an email marketer and enable you to engage with your audience effectively.

Evaluate your business’s current needs and future aspirations to determine which platform aligns best with your scalability requirements. By selecting a platform with robust scalability features and growth opportunities, you can adapt to changing circumstances, expand your reach, and achieve long-term success.

Reporting and Analytics: A Comparison of MailerLite Vs ActiveCampaign

Effective reporting and analytics play a crucial role in measuring the success of email marketing campaigns. In this section, we will compare the reporting and analytics capabilities of MailerLite and ActiveCampaign, helping you make an informed decision based on the insights and data-driven decisions you seek for your email marketing efforts.

Reporting Features:

MailerLite offers comprehensive reporting features to track and analyze the performance of your email campaigns. Their reporting dashboard provides valuable insights on key metrics such as open rates, click-through rates, bounce rates, and subscriber engagement. You can monitor the effectiveness of your campaigns in real-time and make data-driven decisions to optimize your email marketing strategy.

ActiveCampaign also offers robust reporting features that provide in-depth analytics on various email metrics. Their reporting dashboard provides detailed information on campaign performance, automation results, and subscriber behavior. You can access visual charts, graphs, and data segmentation to gain valuable insights and identify areas for improvement.

Customization and Data Visualization:

MailerLite allows you to customize your reports by selecting specific metrics and timeframes to analyze. You can generate reports based on different campaign types, subscriber segments, or specific goals. Their user-friendly interface and visual charts make it easy to interpret the data and identify trends or patterns.

ActiveCampaign offers extensive customization options for reporting and data visualization. You can create custom reports by selecting specific metrics, filters, and date ranges. Their platform provides visually appealing graphs, charts, and heatmaps to help you understand the data at a glance and identify actionable insights.

A/B Testing and Optimization:

Both MailerLite and ActiveCampaign offer A/B testing capabilities to optimize your email campaigns. MailerLite allows you to test different subject lines, email content, and sender names to determine which variations resonate best with your audience. You can gather data on open rates, click-through rates, and conversion rates to refine your campaigns.

ActiveCampaign also provides A/B testing functionality to experiment with different campaign elements. You can test variations of email content, images, and call-to-action buttons to identify the most effective approach. Their platform automatically determines the winning variation based on specified goals, helping you optimize your email performance.

include an image representing split test variations or a comparison chart, emphasizing the importance of data-driven decision-making.

Conclusion: When selecting an email marketing platform, consider the reporting and analytics capabilities offered by MailerLite and ActiveCampaign. Both platforms provide comprehensive reporting features, customizable dashboards, and A/B testing capabilities to help you measure the success of your email campaigns, visualize data, and optimize your strategy.

Evaluate your reporting needs and the level of data-driven decision-making you require for your email marketing efforts. By choosing a platform with robust reporting and analytics features, you can gain valuable insights, refine your campaigns, and achieve better results.

GDPR and Compliance: A Comparison of MailerLite Vs ActiveCampaign

In the world of email marketing, ensuring GDPR compliance and data protection is of utmost importance. In this section, we will compare the GDPR and compliance features offered by MailerLite and ActiveCampaign, helping you make an informed decision based on their respective data privacy measures and adherence to regulations.

Data Protection and Security Measures:

MailerLite prioritizes data protection and security to ensure GDPR compliance. They implement industry-standard security practices, including data encryption, secure data centers, and regular backups. MailerLite also provides features like double opt-in, which helps you obtain explicit consent from subscribers, further ensuring compliance with GDPR requirements.

ActiveCampaign also places a strong emphasis on data protection. They employ robust security measures, including data encryption, firewalls, and intrusion detection systems. ActiveCampaign is GDPR compliant and provides tools such as consent tracking, enabling you to manage and document user consent effectively.

include an image or icon representing data security, such as a lock or shield, emphasizing the importance of protecting personal information.

Data Processing Agreements:

Both MailerLite and ActiveCampaign offer Data Processing Agreements (DPAs) to their customers. These agreements outline the responsibilities of each party and ensure that data is processed in accordance with GDPR regulations. By signing a DPA, you can have peace of mind knowing that your email marketing activities align with data protection requirements.

Subscriber Rights and Consent Management:

MailerLite enables you to handle subscriber rights and consent management easily. Their platform provides features for managing subscriber data, including the ability to view, update, or delete subscriber information upon request. MailerLite also allows you to create GDPR-compliant subscription forms with clear consent checkboxes, empowering subscribers to exercise their rights.

ActiveCampaign offers similar functionalities to manage subscriber rights and consent. Their platform enables you to handle data access requests, rectify or erase subscriber information, and manage opt-in preferences. ActiveCampaign also provides GDPR-compliant form features, ensuring that subscribers have control over their personal data.

Conclusion: Prioritizing GDPR compliance and data protection is crucial when selecting an email marketing platform. Both MailerLite and ActiveCampaign offer robust data protection measures, DPAs, and features to manage subscriber rights and consent. By choosing a platform that aligns with GDPR regulations, you can ensure the privacy and security of subscriber data.

Consider your specific requirements for data protection and compliance when making your decision. By selecting a platform that prioritizes GDPR and compliance, you can build trust with your subscribers and demonstrate your commitment to safeguarding their personal information.

Customer Reviews and Testimonials: A Comparison of MailerLite Vs ActiveCampaign

Introduction: When evaluating email marketing platforms, it’s important to consider customer reviews and testimonials. In this section, we will compare the customer feedback and testimonials of MailerLite and ActiveCampaign, providing you with insights from real users to help you make an informed decision based on their experiences.

MailerLite Customer Reviews:

MailerLite has received positive feedback from customers across various industries. Users often praise the platform for its user-friendly interface, intuitive email editor, and robust features. Many customers appreciate MailerLite’s responsive customer support, timely assistance, and willingness to listen to user feedback for continuous improvement. Testimonials highlight the ease of use, affordability, and the ability to create professional email campaigns.

ActiveCampaign Customer Reviews:

ActiveCampaign has garnered positive reviews from users who value its advanced automation capabilities and powerful CRM features. Customers often mention the platform’s flexibility, allowing them to create complex email workflows and personalized campaigns. ActiveCampaign’s customer support is frequently commended for its responsiveness and helpfulness. Users appreciate the ability to track and analyze customer behavior, resulting in more targeted and effective campaigns.

Testimonials and Success Stories:

Both MailerLite and ActiveCampaign have a collection of success stories and testimonials from satisfied customers. These stories often highlight the positive impact the platforms have had on businesses, including increased engagement, higher conversion rates, and improved customer relationships. Testimonials showcase specific use cases, such as e-commerce businesses driving sales through targeted campaigns or nonprofits engaging with donors effectively.

include an image featuring a customer testimonial quote alongside a headshot or business logo, highlighting the credibility of the feedback.

Conclusion: Customer reviews and testimonials offer valuable insights into the experiences of users with MailerLite and ActiveCampaign. While MailerLite receives positive feedback for its user-friendly interface and affordability, ActiveCampaign is praised for its advanced automation capabilities and robust CRM features. Reading customer reviews and success stories can help you gauge which platform aligns best with your specific business needs.

Consider the experiences and feedback of real users to make an informed decision. By selecting a platform that has garnered positive customer reviews and testimonials, you can gain confidence in the platform’s ability to meet your email marketing requirements.

Conclusion

In this comprehensive comparison of MailerLite Vs ActiveCampaign, we have explored various aspects of these email marketing platforms. Both MailerLite and ActiveCampaign offer powerful features and functionality, competitive pricing and plans, user-friendly interfaces, extensive integrations, strong email deliverability and performance, robust customer support, scalability and growth potential, comprehensive reporting and analytics, GDPR compliance, and positive customer reviews and testimonials.

When it comes to pricing and plans, MailerLite offers affordable options starting at $10 per month, while ActiveCampaign provides more advanced plans with higher pricing tiers. In terms of features and functionality, both platforms offer a wide range of tools to create, automate, and track email campaigns, with ActiveCampaign excelling in advanced automation capabilities and CRM features.

User interface and ease of use are important factors to consider, and both platforms offer intuitive interfaces that make it easy to navigate and create email campaigns. Integrations and compatibility are also strong points for both MailerLite and ActiveCampaign, as they seamlessly integrate with popular third-party applications.

Email deliverability and performance are key metrics to ensure successful email marketing, and both platforms have strong deliverability rates and provide features to optimize email performance. Customer support and resources are robust on both platforms, with helpful documentation, knowledge bases, and responsive support teams.

Scalability and growth potential are considerations for businesses looking to expand their email marketing efforts. ActiveCampaign offers more advanced features for scaling and customization, making it an ideal choice for growing businesses with complex needs.

Reporting and analytics are essential for tracking campaign performance and making data-driven decisions. Both platforms offer comprehensive reporting dashboards, customizable reports, and A/B testing capabilities to refine email strategies.

GDPR compliance and data protection are crucial in today’s digital landscape, and both MailerLite and ActiveCampaign prioritize these aspects. They provide data processing agreements, subscriber rights management, and consent features to ensure compliance with GDPR regulations.

Lastly, customer reviews and testimonials reflect the positive experiences of users on both platforms, highlighting the effectiveness and impact of MailerLite and ActiveCampaign in driving engagement, conversions, and business growth.

Ultimately, the choice between MailerLite and ActiveCampaign depends on your specific needs, budget, and growth aspirations. Consider the aspects that are most important to your business and align with your goals. Whether you prioritize affordability, advanced automation, scalability, or comprehensive reporting, both MailerLite and ActiveCampaign offer robust solutions to enhance your email marketing efforts and drive success. Some other exciting comparisons such as mailerlite vs convertkit, activecampaign vs mailchimp are available for within this review site.